Jordan Watson is Founder & Chief Customer Officer of National Speed. Since day one Jordan has been dedicated to National Speed’s vision. Through his lifelong passion for everything performance automotive and having experience in every area of the company’s operation, Jordan is known as a walking encyclopedia of both the technical and business sides of National Speed. This deep experience gives him a unique perspective for shaping the company’s culture, offering, and customer experience. Jordan has recruited an A+ team, created processes and systems that ensure repeatable operations and has led National Speed to where it is today – a proven concept that is ready to grow! He is driven by a strong personal desire to have a huge and lasting impact on the automotive performance industry. Practically every minute of Jordan’s time is dedicated to National Speed, but in his off time, he enjoys spirited drives in one of his heavily modified cars (ranging from a tire-slaying Cadillac CTS-V, an apex-attacking Integra Type-R track car, to a dirt-slinging Bugeye WRX Wagon), attending racing events and meets, photography, hiking, or relaxing with art and music.